Product promotional videos

Understanding Product Promotional Video Production

Product promotional video production specifically focuses on creating videos to showcase and highlight a particular product. The goal is to effectively communicate the features, benefits, and value of the product to potential customers in a compelling and engaging way. These videos are an integral part of marketing campaigns and play a crucial role in driving sales, increasing brand awareness, and establishing a strong connection with the target audience.

Creating Promotional Videos

Product promotional video production involves several stages, including pre-production, production, and post-production. During pre-production, the planning and preparation phase takes place, which includes setting objectives, scriptwriting, storyboarding, location scouting, casting, and scheduling. The production phase involves capturing the footage, which may include interviews, product demonstrations, office or factory shots, and other relevant content. This stage involves using professional cameras, lighting equipment, sound recording devices, and other necessary tools to ensure high-quality video production. After filming, the post-production phase begins. This includes video editing, adding graphics, animations, music, voiceovers, and sound effects. The editing process aims to create a cohesive and visually appealing video that effectively delivers the intended message to the target audience.

Cost of Promotional Video Production

There are several factors that we consider when quoting a video. These predominantly revolve around the length of the video and the complexity of the concept. We pride ourselves on not recycling ideas, so no two videos are ever going to be the same. For a general rule of thumb, the more ambitious the concept is, the greater the investment will be due to the amount of time we put into the production process.

Why Choose OneHouse Productions?

We are a youth driven production company who focuses on bringing our trained storytelling and creativity to businesses to elevate their content. We bring a fresh and dynamic approach to video production, harnessing the creativity and energy of our talent. By partnering with OneHouse, businesses gain access to a passionate team that understands their goals and is committed to delivering high-quality videos that align with their brand identity. By choosing OneHouse, you can rest assured that your project is in great hands. We're passionate about telling compelling stories through video and are dedicated to helping your vision come to life in a way that leaves a lasting impact on your audience and drives your success.


1. What Should Be Included In A Product Promotional Video?
An effective product promotional video should feature the product, its benefits, unique selling points, and a call to action, all presented engagingly and creatively to entice the audience.

2. How Long Does A Product Promotional Video Take To Produce?
The timeframe for the production of a product promotional video varies based on the project's complexity. The typical stages of the process include planning, filming, and editing, which will each impact the length of the project. To discuss the potential length of the production process for your project, get in touch with our team.

3. Do Product Promotional Videos Actually Work?
They sure do! Product promotional videos are really effective for showcasing products, communicating their value, and engaging potential customers.

4. How Long Should A Product Promotional Video Be?
The ideal length of a product promotional video should be enough to convey the key messages while keeping the audience engaged. They can typically range from a few seconds to a few minutes depending on the needs of the project. Submit an enquiry to chat with us about the ideal length of your product promotional video.

“The passionate and skilful OneHouse team are not only a pleasure to work with, but they continually deliver on their promise of bringing our organisation to life.”

Matthew beechey

Founder of Thrive Works

“What an inspiring team to work with! Absolutely enjoyed OneHouse’s professionalism and creativity from start to finish.”


Owner Legacy Camberwell;

“OneHouse don’t just bring technical video production expertise, they brought my training video to life in a way that was far beyond my expectations.”


Director KB Consulting
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