Video is the future of marketing. You hear it everywhere. But have you ever stopped to think how video can actually make a difference for your business, how it can set you apart from the others? Here are 6 ways that you might not have considered before.
1. Video and social media are a match made in heaven for getting your business noticed
More than 8 in 10 businesses use video for their marketing, and close to three quarters of these videos are produced specifically for social media (Wyzowl). And for good reason. Did you know that video content is twice as likely to be shared compared to regular posts on social media (Wyzowl), with that number spiking to six times more likely on Twitter (Twitter Business)! People engage quickly and easily with videos on social platforms, so if you want to get your marketing videos shared, social media is the place to start. If you’re trying to build brand awareness, find your target audience, or even just promoting an already established business, social media videos can be the perfect way to do so.
2. Video content can tap into the ever-increasing demand for videos
On average people spend 18 hours each week watching video content (Wyzowl). That’s nearly doubled in the last three years! So why not take advantage of this rapidly increasing trend? People want to watch videos, so give them videos! Video is one of the fastest growing marketing sectors, with research showing that the amount of businesses using video content in their marketing plans has increased by 25% in just the last five years (Wyzowl), so there has never been a better time to invest in high quality video content to connect with your captive target audience.
3. Videos can convey your business’ message very effectively
Have you ever had that experience of reading something on social media or a website and a couple of hours later you can barely remember what you read? There is actually a science behind that. In print-based articles and websites, you only absorb and remember approximately 10% of the message in the writing (Insivia). That seems pretty disappointing doesn’t it? I wonder how much you’ll remember of this post. But with video that number skyrockets to an incredible 95% of the message received and retained (Insivia)! So if you want your marketing message to get through to your intended audience loud and clear, you need video content.
4. Videos can be highly adaptable to your target audience
Ensuring you can appeal effectively to your intended audience is vital to growing your customer base. Video content can be easily adapted to ensure it suits your intended audience. Trying to connect with an audience of teenagers? Why not use short 15-second social media stories. What about connecting with a business-oriented audience? Use an infomercial with lots of graphics. The possibilities are endless: interviews, behind-the-scenes, testimonials, short films, highlight reels. If you’ve got a target audience, there’s bound to be a type of video that will appeal to them.
5. Everyone loves videos
It’s just a fact! Close to three-quarters of the population would prefer to watch a short video to learn about a product or service over other options such as text-based articles or photo posts (Wyzowl). Videos are engaging and inviting, they let the audience sit back and relax while the information is delivered to them. Who wouldn’t want to learn new things in that way? Even Google loves video, with a selection of YouTube videos taking top placement on the search engine for all search queries as well as websites featuring video content being ranked higher on searches (Safari Digital).
6. Videos can tell your story
This might not come up in your marketing plan that often, but it is arguably the most important reason to use video content. Once you’ve identified your target audience, what better way is there to truly connect with them than by telling them your story, what you’re really about. A whopping 92% of consumers prefer ads with stories in them (Forbes), and it makes sense when you think about it. We as humans are about connection, we want to learn stories and tell stories. By expressing to the world what your story is you increase the value of your business and therefore the value of your products and services, some say by up to 20 times (Significant Objects)!
Summary
The world of video content marketing is thriving and constantly growing, and it is one that you should aim to be a part of as soon as possible. Here at OneHouse we believe video content can help businesses flourish into their full potential and we can help you with every step along the way. Feel free to get in contact with us if you’d like to see how you can incorporate meaningful video content into your marketing. Go on. Tell your story.
